How to double, treble, quintiple the Life Time Value of a Client

Welcome back!

Ever wanted to know how to qualify a prospect and extract the money you want from them on your terms?

More importantly, it should be for a solution that they want and need to address a specific problem.

Then, imagine, within 7 days, upsell them by 1000%, and extract more from them, whilst helping them avoid pain costing much, much more than the solution you provide?

Wait for it, less than 7 days later, you’ve guessed it - upsell them again to get another 1000% increase in transaction size?

Possible or a load of twaddle?

Absolutely logical, feasible, and attainable…

…if you have a pre-defined pricing and upsell strategy.

…if you’re delivering value at each stage of your sales process.

…if you can demonstrate that their pain costs an awful lot more than the solution you provide

…if you have a “back end” product or service that leads on from the initial purchase.

So what’s the Lesson here?

Stop thinking about making this month’s mortgage payment. Don’t just sell for today

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How much will it really cost me? What’s the real price?

 

Looking for a flight from Inverness to Manchester, I picked an airline.

The price came up, and looked reasonable.

They asked me if it was a return or one way journey. (It was dearer for 2 x one way, yet processed as 2 legs of a journey)

They asked me if I wanted to select where I wanted to sit in the aircraft. Nice touch I thought.

But they wanted to charge me for selecting my seat.

Now the baggage, yup you guessed it - They wanted to charge me for taking 1 bag with me too.

Then came travel insurance. (Another EXTRA!)

Last but not least, Taxes !!!

Yup you guessed it.

The price I ended up paying was 51% more than the orgiinal price that hooked me in, in the first place.

They buggers wanted to charge me a 1.00 a minute to call their customer service line too !!!!!!!!!!!!

Now out of curiousity, what is your pricing strategy for your products and services.

Do you have an “all in” price?

Do you add extra value, and charge more?

Do you take away value, and charge less?

Do you have a number of optional extras?

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