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 When it comes to marketing, people are always obsessed about the “money”.

If they need the sales or they want the sales, then they need or want the “money”. They may even take the conscious step in creating a plan, but then wonder how they will resource the plan. They need or want the “money” to resource the plan.

Some would argue that there’s never enough money in the world to compensate for a lack of fulilment in what one does. Without a heart filled with a joy for life, even spending that which you make or earn becomes “joyless”.

With a lack of sales, a lack of pipeline, a lack of “cash” in your bank account comes a poverty consciousness…

…The mindset that people tend to adopt when things don’t go according to plan or simply aren’t going well. It’s often bourne out of a fear of lack and denial of self worth. Many people remain in a poverty consciousness by the belief that individuals tend to be lazy and refuse to work unless they are made to by the fear of being poor. Many therefore stay in jobs they don’t like; and are unable to show their true creative talents; for years. This can often come across in their marketing; in their voice, their handshake, their writing; they can often come across as needy, desperate, and skint in the minds of prospects, and thus prospects reading the subsconscious signals, consciously decide not to do business with them.

Others continue to do jobs that they hate in the belief that this is what they must do in order to survive financially, but actually continue to remain in a povery consciousness, both in their minds, and the minds of people close to them. The truth is, the opposite is true. For once we recognise what we enjoy, and what we excel at and become aligned with our life’s purpose, we tend to work all the hours of the day as an outward expression of who we really are and because our expectations are not totally focussed on money or financial matters, we detach ourselves from the expected result, and money begins to flow much easier.

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Business Mastermind Group

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