Your current circumstances
November 27, 2009
Welcome back!
Many people become concerned about their current circumstances, when it comes to their marketing:
- Lack of sales
- Lack of Pipeline
- Declining market share
- Lack of referrals
- Etc etc
Contrary to what you may think, my advice at this point is….
Stop wanting to change your circumstances.
Marketing: The Vicious Circle Part II
November 24, 2009
If you’re not generating the results you want from your marketing, then you need to change your thinking and feelings towards you, your business and your target market.
In real terms its not the tangible asset or thing that you want from achieivng the progress and results you want from your marketing, it’s the “Experience” - it’s the feeling that those goals and objectives represent.
Remember the goal setting exercise I took you through to identify what it is you want to Be, Do and Have? (It’s HERE) Well consider the feelings you would like to experience having achieved each of these goals. Now think of similar experiences that can give you the same feelings or same sense of that which you wish to experience. It doesnt necessarily mean you have to continually stress yourself about discounting your services to get the deal you want so you can pay this month’s mortgage.
Try this
In April 2009, We identified £20m in lost opportunity and…
May 14, 2009
…in excess of 1500 marketing issues, challenges and obstacles that were preventing our seminar and workshop delegates from generating the results they wanted.
For more information on our workshops, download our leaflet - HERE.
Regards
Fraser
