3 Reasons why prospects might not be buying from you.

Welcome back!

 

1. They don’t know you or trust you.

Give them a reason to want to get to know you, and give them a reason to trust you. Testimonials can help. A Money back guarantee can help. Offering a FREE trial or download can help. Start raising your profile, and visibility by blogging, writing articles, networking, attending events, exhibitions, hosting workshops etc. Be different. Offer something different. Stop offering features. Start offering real benefits. Do you empathise with your target audience, do you know the problems they have, and can you genuinely help them? Do you serve to help? Or do you serve to control? What tactics can you use to get people talking about you and referring you to others who need help in the area you specialise in?

Take a peek at this.

2. They don’t want what you are selling.

Read more

The Benefit of Failure

As you reflect back on the year, and each of your marketing experiences to date, it’s worth noting that if everything you attempted, tried or tested worked out perfectly, then just think how little you would really learn.

The learning experience isn’t in what works, it’s actually in what doesn’t.

Failure allows us all to reflect on our skills, talents, experiences, qualities and attitudes and to accept failure somewhat philosophically, and safe in the knowledge that the experience has been a lesson in growth and understanding about ourselves.

One thing’s for sure, if you feel you’re being unfairly tested, or that life is harsh, then be rest assured  you are in fact, preparing yourself for the next great step in your development and you next greatest achievement.

There’s an old saying that those who refuse to learn from their lessons and failures - are doomed to repeat them. So, if you didn’t get the response you wanted to an advertising campaign, or get the ROI from your PPC campaign, get the sales you wanted from the tradeshow you attended, or generate the revenues you thought you might from your JV, partnership etc, then stop and consider how you could do better next time.

It’s time to stop and think what you’ve learned, what you did wrong, and how you can improve as you go forward.  Remember, each failure is an opportunity for improving your character, and chances are if you didn’t have the minor setback, you probably would have missed the real opportunity that is now presenting itself to you.

Read more

Marketing DNA: Is your 5 Strand Marketing DNA inactive?

 

Your 5 Strand Marketing DNA maybe inactive.

Many people simply don’t know of the 5 fundamental principles of marketing endorsed by many marketing professionals. They are -

• Positioning
• Packaging
• Promotion
• Persuasion
• Performance.

In other words. You need to know who you are selling to, and what it is you really offer.

Read more

Marketing: The Vicious circle part 1

 

When it comes to your marketing, your existing circumstances don’t cause your suffering. They are merely the symptoms or effects of bad, poor, selfish or ineffective thinking and planning.

The root cause of your existing circumstances is your thinking and programming.

Afterall, Thought leads to words which leads to action.

So it goes without saying that the the wrong thoughts, can lead to the wrong words and the wrong actions.

That is why, when most people want to generate more leads, more appointments, more referrals or more sales, they are often going about it in the wrong way.

They often want the tactics or know how to generate the results they want, without actually looking for the root cause of their lack of progress to date. So they don’t break the vicious circle they find themselves in, they do, in real terms only just perpetuate it, compounding it to make it worse.

It starts with…

1. MINDSET - ( The Why ),

2. Then the PLAN/STRATEGY - ( The What )

3. then the TACTICS - ( The How ).

Read more