Trust and its place in marketing
February 4, 2010
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Prospects are often mistrusting towards potential suppliers for they may never have heard of them before, or simply lack confidence in some way. Stop and think. Maybe, just maybe trust isn’t there because there’s something they don’t like about the supplier. Maybe just maybe, the supplier does something that reminds the buyer of something they don’t do or perhaps need. Perhaps the buyer is reminded of a weakness they have by the supplier, and they don’t like it - and that’s the real reason why they are being “mistrusting”.
We can often be mistrusting towards others when we don’t understand why certain people behave in a certain way and we question their motives or “intention”. Once we understand the intention behind someone’s actions everything becomes a lot clearer, but quite often we simply don’t give people the opportunity or we don’t take enough time to try and understand their intention. Sometimes it’s not about taking someone’s word or about trusting them, perhaps its all about you, finding the real you, and what it is you really want.
Perhaps its about knowing and trusting yourself to do what you want to do, and recognise what you need to do, or perhaps you need to have more faith and belief in your own knowledge, skills and solutions you have in order for people to trust you. Maybe the problem is inside of you - not them. We don’t like looking in the ugly mirror, and sometimes potential suppliers can scare us or un-nerve us, for we know that they speak the “truth” when they tell us how big a problem is or how much it will cost to fix it. We sometimes, don’t like hearing the truth.
