Try This Simple Marketing Test
May 27, 2009
Welcome back!
Here’s an exercise some of you may recognise from one of my workshops.
Requirements:
1 x Yellow Pages (This Years)
1 x Permanent Marker (or Flourescent Highligher)
Directions
A. Open the directory at your category of business.
B. On each of the display / semi display / boxed ads, score out the name, address & phone number of each business.
C. Look at what’s left in each of their ads.
D. What’s really standing out about the ads on these 2 open pages of the directory or are many of them the “same”?
E. Decide What they are really saying that diffferentiates themselves from you - and make a note.
F. Do you solve the same problems, pains and frustrations? Do you offer more value? What do they really offer?
G. How many actually list all the problems that they solve or fix for prospective clients?
Now go and do it, and write down your observations and feedback from the exercise, on a thread below.
