|
"Over
100 referrals in less than a week"
I have just
started working with Fraser and was not
going to give him a testimonial
until I had completed the course but the
fact that between 11:30am and 12 noon on a
Sunday he has just helped me generate 45
referrals I felt people should know how
powerful his methods are.
Iain
Whyte, Big Man Talking.com
|
Do You Want real RESULTS
TM
from your
Marketing?
Attend
the Ultimate Coaching Program...
from
the comfort of your living room or home office.
Next
Program Starts November
26, 2008

|
"Best
value for money I have ever received"
"Just
finished Fraser's Marketing Course, what can
I say that hasn't already been said? It's so
jam packed I got overwhelmed with the amount
of info.
I can honestly say that this is the best
value for money I have ever received since
starting out on my entrepreneurial journey
over 6 years ago, in fact I'd go as far
to say that it's better value than Tony
Robbins' Unleash the Power Within - and
all the Mastery University courses that
follow. Why mention Tony Robbins?? Because
he sets the standard, and Fraser beat him
for me, there you go. Do the 3
minute marketing audit and find out for
yourself."
Lionel
Jones, Ergot menswear
|

|
"We
have done £500,000 in sales online since January
2008 thanks to you and your course."
"
Phenomenal. what you offer continues to
work. This is a third testimonial and
update for you. Your coaching program
continues to give me direction, focus,
and a clear plan of action. As a direct
result of your persistence, guidance and
support, We have done £500,000 in sales online
since January 2008
thanks to you and your course. I am happy for you to use
this as a testimonial, as I can vouch to
everyone considering your excellent course -
they simply cannot fail if they practice
what you preach.. It is just dynamite.
We
are now on target to do £4.7m this
year.
I
am telling everyone about you and your
course. "
Matthew
Alleyne http://www.rocka.no/
|

|
"A healthy dose of reality!"
I've followed
Fraser's work for some time now and
occasionally found myself asking, "so
how does this work exactly?". You
know what it's like: You see something
that sounds great, you pick it up, fiddle
around with it until you get bored, then
you pull it's legs off and blame someone
else - or is that just me? Anyway,
eventually I decided to make the
commitment and I took him up on one of his
offers.
Today, I'm nearly halfway through his
Results Academy coaching programme. I'm
doing things with my business I've never
done before. I'm achieving things because
the course has helped me gain a new
confidence and clarity about what I'm
doing. I'm not saying I'm doing it all
perfectly, but I am certainly doing things
and getting results I wasn't achieving
this time last year, or even last month!
I've added new clients, earned more
profit (enough to pay for the course
already!) and established more contacts
and leads than I've ever done before.
I'm not bored - Fraser won't let me get
bored, he supports me so I'm enthused -
the tele seminars are interactive and
enjoyable. I'm not fiddling around, I'm
following the course and I'm making it
work. Perhaps it's making ME work?
The course so far has made me examine my
working life in a way I've never
considered before: Lot's of "d'oh!"
moments, lightbulbs flashing on and the
sudden realisation you've only got to do
the right things... That's where I got
the healthy dose of reality - this course
allowed me to see where I was going wrong
AND lets me learn how to get back on
track. Fraser shows you what the
"right things" are, and he shows
you how to do them right too. You're not
left to flounder, he's a genuinely helpful
man and extremely knowledgable about his
subject. No fluff, no flannel, no smoke
and mirrors, just stuff that works.
If you're wondering whether you should
work with Fraser. Don't wonder any more,
just do it.
I'm doing it, and it's my best decision
this year.
Alan
Simpson, http://www.hotelsphere.co.uk/
|
|
"To say I was sceptical..."
If you are
struggling to get the business/clients you
want then look no further than Fraser. To
say I was sceptical about marketing was an
understatement; three weeks into his
programme I am getting results, confident,
enthused and setting time aside for
marketing (and looking forward to it). Not
only that I am getting amazing results
using Fraser's approach I have a pipeline
like never before. Thank you to
a true value for money expert.
David
Harris, http://www.egld.co.uk/
|
|
"I got 11 leads because I've put in
practice what we learned "
... already
discovered some really valuable things to
use for my own business! Fraser is very
"down to earth" and doesn't try
to overwhelm you with theories. Day to day
marketing issues are tackled and solutions
are provided but ....You have to take
action yourself ... you have to change
your approach or website model or
sometimes totally change your behavior and
then ....You 'll see that the fellow from
Aberdeen is very good !
In the
second week I got 11 leads because I've
put in practice what we learned 2 days
before !!!! One of them already turned
into a sale !
If you are
struggling with your marketing just give
him a call ! Thanks Fraser !!!
Piet
Vannoppen, www.TICN.be
|
|
"I've
got major contacts and deals with companies
I was only dreaming about doing business
with "
I
though Fraser Hay was 'just another
marketing guy' - BIG MISTAKE! This
'marketing guy' actually gets results! I
don't even dare to think about what might
have happened if I'd met and worked with
Fraser in the first year of City PA, it's
far too scary. If we manage to achieve half
of what I think Fraser's advice and training
can help us achieve, I'll be a very happy
bunny indeed! So far I've got major contacts
and deals with companies I was only dreaming
about doing business with less than a month
ago! You really do get what you ask for and
Fraser helps you to realise that!
Deborah
Meredith, www.city-pa.com
|
Date:
From: Fraser J. Hay
Is your
sales pipeline full? In other words, do you have a
constant supply of freshly qualified prospects who are
interested in doing business with you?
(or are
you struggling with your marketing?)
If
you run, manage or own your own business, and are not
generating as many new leads or prospects as you'd like,
then there's probably a very simple reason. Chances are,
you're actually avoiding marketing for one of six
following reasons:
-
You
simply don't like Marketing, and wish someone else
could take care of it all for you.
-
You're
too busy and don't have time for marketing, you're
busy working with your existing clients
-
You hate
writing and placing advertising that is in effective
and doesn't work
-
You are
unsure of how to get your prospect's attention and
get them wanting more
-
You
haven't got a plan or a system for pulling it all
together and getting it to work.
-
You're
not sure which marketing tactic, strategy, concept,
or approach will work best for your business
There is a
proven system for generating "RESULTSTM".
|
"
I have picked up several
new clients and a full project
book through the summer
"
I
completed the three minute audit
and sent it to Fraser. We had a
discussion and following that talk
I signed up to his Marketing
class.
What have I gained since:
Well I have only put a couple of
things into practice so far and
already I have picked up several
new clients and a full project
book through the summer and when I
say full I mean much more than
double I have ever had and I have
an extra consultant handling
requirements.
So yes I have gained an enormous
amount so far.
Roger
Vanstone, http://www.recruit12.com/ |
|

|
"2400% Return on my marketing
investment "
"In
all honesty, I spent some time deliberating
before signing up Fraser's program.
In hindsight, waiting so long was the worst
move I've made in recent years because just
one of the several thousand techniques
contained in his program netted our biggest deal
of 2006, a large contract with a global
investment bank. We got a 24x return on
the investment with that one sale and I
think that speaks volumes for how much I
value this product and Frasers advice.
As a result I shudder to think of the lost
revenue and prospects we've incurred over
the years through ineffective marketing.
Since we've started Fraser's excellent coaching program,
we're really starting to accelerate our
sales performance across all our products
and services whilst discovering completely
new markets and opportunities we had never
even considered.
To be honest though, the most beneficial
thing I've discovered is that he's
transformed a business area I once found
boring, frightening and unpredictable into
something exciting, rewarding and
dependable. I would not hesitate in
recommending him or the coaching program, both offer outstanding
value for money."
Dylan
Jones http://informationqualitysolutions.co.uk/
|
 |
My
name is Fraser Hay, former Shell Livewire, Scottish
and UK businessman of the year, former Princes''
Scottish Youth Business Trust Businessman of the
Year, and the Royal Bank of Scotland Businessman
of the Year.


|
Businesses
in over 300 different industries from 34
different countries have benefited from my marketing
concepts, techniques, strategies and ideas, and I want you
to benefit from them too.
|
"The number of visitors opting into my
database has doubled. "
Just under 4
weeks ago, I enlisted Frasers help to
develop my marketing.
The results are quite exciting, as
follows:
1. The number of visitors opting into my
database, with the introduction of a
'something for FREE' offer has doubled
2. The number of visitors to my London
Social Events blog has doubled what it
was from the total number of visitors in
the first four months
3. I have 3 new potential members coming
along to Friday's theatre event, as a
result of creating a 'guest pass' and
writing to the database to invite them to
experience an event, pre-membership
Kim
Rix, www.savvyclub.co.uk
|
|
"Astonishing"
" Each
session follows a structured path with
excellent support materials and links to
useful resources. Fraser's knowledge and
enthusiasm are impressive - as is his
evident desire to provide value for money and to help everyone with whom he
interacts. Thanks again Fraser. I know
it's upto me to make the most of the
opportunities and ideas you are sharing
with us."
Mark
Lee, http://www.bookmarklee.co.uk
|
|
"Wow,
not sure where to start cos there is so much
to say.."
...which
comes from the fact that Fraser seems to
have a never ending flow of information and
advice on how to get your marketing machine
into first, second, third and fourth gear.
Fraser
has a wealth of information, but what is
even more impressive is not only is he
absolutely passionate about the subject, but
he takes the time to get to know your
business and the sorts of issues each of our
client base may be dealing with so he really
tunes into how he can support us best.
Absolutely
magic, I am learning so much and I have
been around a while so not a newy to
marketing my practice. Fraser has really
openned my eyes to what is out there,
particularly on the internet and technology
side. Thank you Fraser, I have gained so
much so far and we are not even half way
through!! Mary
Mary
Gregory, http://www.playinghamlet.com/
|
|
"I couldn't sleep last night for thinking about all the different opportunities
out there that I now know I've been missing"
I
am part of the results academy program at
the moment and last night we had a session
on how to find prospects and joint venture
partners, how to get found by them and how
to segment our target markets. Wow!! In an
hour Fraser had given us 150 different
secrets and tips on how to really find out
who our clients were and where they are
and everything we need to know about them.
We were all blown away and a little
overwhelmed, but I couldn't sleep last
night for thinking about all the different
opportunities out there that I now know
I've been missing out on (sad but true!).
Thank you so much Fraser - can't wait for
next week. Nicola Bird, Work on the
Business.
Nicola
Bird, http://www.workonthebusiness.co.uk/
|
|
"Doubled my turnover"
" You will recall when I was thinking
about joining the programme I said that a
great outcome would be to double the
amount of business I'm winning...over the
last few weeks, I've been busy. It wasn't
until Monday evening that I did a quick
calculation of how much we've billed this
month, and yes, I have done twice as
much business in April as I did in March.
So thanks for your help and advice. I
wonder what will happen as I get round to
implementing the other suggestions?"
Jeff
Underwood, http://www.podserve.co.uk/
|

Many
Business owners and sales executives cite the reasons
above why they're not generating the results they want
from their marketing.
Many of your
competitors have no more knowledge, experience, skillsets
or education than you, so how are they doing it, and how
does it appear to be happening effortlessly for them?
|
"The real deal !! "
"Fraser
has given me so many tips and ideas I don't
think I'm ever going to have a free minute
to worry about what marketing activity I
should think about next. His stuff really
works too. In less than 24hrs after trying
out one of his suggestions, I started
getting new students registering on my
website. Thanks Fraser.
Suzanne
Cauchi, The Referral Institute
|

Let me
share a secret with you...
Most people
just lack a little direction, putting simple ideas into
practice.
Successful
marketers follow a system.
-
Those
that do it, have a positive outlook about marketing,
not a negative one based on fear or rejection.
-
They understand their
prospect's needs, and how to attract their
attention
-
They recognise that marketing is
all about setting and reaching objectives in
bite sized chunks
-
They have a simple message
that describes exactly what it is they have to offer,
to whom, and why
-
They use a number of marketing
tools and resources to do the majority of the
selling for them.
-
They eliminate time wasters
and "tyre kickers" so they don't have to
spend time with them
-
They recognise that a sale
doesn't happen on the first point of contact or
handshake, it takes time
-
They know the 3 reasons why
prospects don't buy at any given time &
address them head on
-
They have assembled a portfolio
of marketing materials that help to establish
credibility & trust
-
The recognise that building
trust takes time, and have a number of tactics to
do just that
-
They qualify their
prospect up front, reminding them of their pain
& by offering a solution for it
-
They ask themselves the right
questions, find the right answer & implement
the correct solution
WHAT
YOU WILL LEARN...
|
"Who should do this course? - Anyone
& Everyone"
Anyone
who is in business.
Anyone
who needs to attract new customers or
develop existing customers, find new
markets, different approaches, position or
reposition their products, create
opportunities, increase their value, their
company value or their brand value. Anyone
who still wants to be in business in 1 year,
2 years or 10 years time. Anyone who is
customer facing or responsible for any
contact with clients where they can add
value, up-sell and build better
relationships.
Anyone who wants to be shaken to the core
when they realise how little they know about
their markets, their customers, their
activity and their lack of knowledge.
Anyone who wants to be guided,
encouraged, challenged, coerced and driven
to learn, to understand and to change.
Sole trader, SME, plc.
Anyone.
I know that I am benefiting from some
outstanding coaching. Best of all I am not
doing it alone. Not only am I in good
company, but Fraser is also carrying out the
same programme, using the same techniques
and the same learnt skills.
Although he does it with ease he has nothing
but encouragement, enthusiasm, support and
time for those on the course. This is
coupled with a repertoire that is second to
none!
Eric
Hearn, Atlas Printing Group
|

|
SESSION
1
Recognising
the Need For Action
Understanding
where you’ve been & 12 reasons
why you’re NOT there yet
Identifying what hasn’t worked and
discover 5 channels you don’t use
Apply what you learn to improve your
cash flow by up to 300%
Focus on what needs to be done using
a 114 year old formula
Set tangible, real world Objectives
for the next 12 months.
OUTCOME
FROM SESSION 1
Will have prioritised marketing activities
and have a plan of action
ASSIGNMENT
FROM SESSION 1
Details
given to program participants
|
|
"King of Marketing"
Fraser Hay is a top
bloke and the king of marketing. His
marketing course is packed with loads of
information and ideas and he is very happy
to share the things that have worked for
him.
Do his 3 minute marketing audit, and do it
now! This alone with give you a to-do list
of all the things you could be doing to
grow your business
Cali Bird, http://www.leadthelife.net
|
|
SESSION
2
Identifying
Prospect
& Client
Pain and Suffering
Answer
6 simple questions to define your
competitive advantage
Identify over 27 different needs
that your clients may have
Define over 15 different pains that
you can alleviate for your clients
Define 18 different benefits that
you offer your clients
7 Reasons why you don’t like your
competitors, and how to turn it to
your advantage
OUTCOME
FROM SESSION 2
Will have defined your
USP, Elevator Pitch,
Completed your Competitors Analysis
and
have a daily strategy for generating
referrals
ASSIGNMENT
FROM SESSION 2
Details
given to program participants
|
|
"an
explosion of ideas"
"The
great tings people say about Fraser are
all true. For example this week we
covered over 120 different methods for
generating prospects, advocates and JV
Partners in just perhaps just 10% of the
session.
I agree with all the comments, so rather
than repeating them here I suggest you
re-read them for yourself, contact Fraser
directly and sign on.
For myself, by the end of the course I
will have an inexhaustible source of ideas
I can use for months and years to
come."
Guy
Thompson, http://www.guyt.co.uk/
|
|
SESSION
3
Finding
Prospects, Advocates & JV
Partners
Use
49 different geographical qualifiers
to qualify prospects
9 different life cycle qualifiers to
focus your activities
17 different demographic qualifiers
to create a customer profile
33 different psychographic
qualifiers
8 different behavioural
qualifiers
over 31 different
"corporate" considerations
OUTCOME
FROM SESSION 3
Create
a Customer Profile
& Have
Over 120 methods for
finding
prospects, advocates & JV
partners
ASSIGNMENT
FROM SESSION 3
Details
given to program participants
|
|
"magic
that works"
"
I've been around sales & marketing for
years and have forgotten nearly as much as I
have learnt! I recently joined Fraser's 8
week programme and it is all coming flooding
back. As usual Fraser challenges us every
step of the way with questions that need us
to thinks about, ponder and then answer.
Already I have started to apply some of the
simple concepts he teaches and already I am
getting results.
This
is not new magic, just old forgotten magic
revived - magic that works!!
If you have not tried this programme then I
recommend it to you. "
Jim Tuffin
www.biztime.co.uk
|
|
SESSION
4
Creating
an effective Communications &
Pricing Strategy
Discover
over 81 internal and external
Communication vehicles
Create a powerful, compelling,
single message to all your customers
Create a clear value proposition via
all 3 communication mediums
Discover 12 different pricing
strategies to outsmart your
competitors
OUTCOME
FROM SESSION 4
You will get the
correct message out to the correct
audience
ASSIGNMENT
FROM SESSION 4
Details
given to program participants
|
|
"Do It "
"
I too am a willing sponge to the teachings
of 'The Master' !
I am soaking up everything being thrown at
us and carefully collating all... and there
is a lot, of the information,
guidance, suggestions and real examples of
the impact of putting it into action, given
each week.
But seriously, once settled in my new home,
I intend working back through everything we
are learning, not only on the weekly course
but the thought provoking homework we are
given, which I can see is already changing
the way I think & approach the business.
Fraser, you rock!! 
.
Debbie
Tarrier, Focus
International Property
|
|
SESSION
5
Sharing
your Value Proposition
How
to qualify 100% of the prospects you
engage
49 Ways to increase conversion and
gain commitment from clients
Use the 10 step Quill Process to
close more clients by email and post
How to use risk reversal strategies
so your clients beg to give you
money
How to write sales proposals that
don’t just get accepted, they
generate cheques by
return
OUTCOME
FROM SESSION 5
Will
be able to persuade your prospects
to buy what you offer
ASSIGNMENT
FROM SESSION 5
Details
given to program participants
|
|
"Fraser is King"
"
What I enjoy about Fraser...is that he gives
out all the time. It is a process that lives
rather than being dusted off some ancient
bookshelf. His process allows you to get in
your helicopter and look down on what you do
now - not with shame and scorn, but with a
fresh perspective that celebrates what you
already do well and galvanises what you
could do too - and of course it is a very
long list of options!!!
You don't have to follow the options
religiously as it would I think take all you
time, but dip in and try some and see how
they work.
Fraser gave us a very useful process to
generate business from existing clients
and yesterday I used it and gained access
via one individual that I am coaching to a
multi national pharmaceutical company which
could double our existing turnover.
Fraser is in the building and he's awesome.
"
Michael
McNulty http://www.theperformance.biz/
|
|
SESSION
6
LOW
Cost and NO cost ways to Generate
Leads
99
Ways to raise awareness of you, your
brand, and your solutions
How to raise your credibility with 3
no cost and low cost strategies
How to get referrals from 90% of the
people you meet in a working week
The 3 biggest mistakes when using
testimonials and how to avoid them
How to reduce your advertising bill
by as much as 87%
OUTCOME
FROM SESSION 6
Have
99 Ways of raising awareness for
what you do
ASSIGNMENT
FROM SESSION 6
Details
given to program participants
|
|
"Fraser's help has been immeasurable."
Fraser's my
kind of guy - he does for business what I
do for divorcees - mends the broken bits
and sometimes it's the bits we don't know
need attention.
So having embarked on the Results Academy
coaching programme, Fraser's help has been
immeasurable. Imagine thinking you did one
thing and you actually do the other! I
found out very quickly that I'd been
losing ground and potential referrals -
all solved now. He's pressing all the
buttons which make me squirm as I
recognise I have to own up - but such
is the power of a great coach and all this
in a group environment with individual
attention - wow!
Fraser's methodology is step by step and
you can't get lost on the way - as I've
found to be the case in other programmes.
This is full on, I'm keen to get my
homework done and I'm not alone - so
far we've all got gold stars! This is just
what I needed to take The Divorce Coach
from here to there which is where it's
meant to be!
When you're ready - he's there - go on ask
for help, none of us get through it on our
own.
Jackie
Walker, http://www.thedivorcecoach.co.uk/blog
|
|
SESSION
7
Turn
your website into a client magnet
10
Little known uses of a CRM system
and Autoresponder
49 Different strategies for driving
traffic to your website
4 simple tools for getting found on
Google within 24 hours
How to beat 10 million other
websites for the #1 slot on google
How to increase sales conversion on
your website by as much as 66%
OUTCOME
FROM SESSION 7
Increase
Traffic to your website
Know
how to get a Page 1 listing on
Google, Yahoo and MSN
ASSIGNMENT
FROM SESSION 7
Details
given to program participants
|
|
"Fraser's marketing programme is THE
best!"
wish
I had known then ... ....what I am beginning
to learn now, ! In fact I cringe at my
naivety. Fraser's marketing programme is THE
best! I thought I knew about marketing. In
fact, before I became a Relate counsellor, I
used to be sales and "marketing"
manager of a 500 bed hotel at Gatwick.
God forbid - no wonder we got taken
over!!!!!!!!!!! And I should have passed GO
and gone straight into marriage guidance
counselling instead of trying my hand at
marketing.
What Fraser does not know about marketing is
not worth writing on a postage stamp. If
you want your business to zing, I suggest
you do this programme. In fact, it's more
like a strategic layering process that leads
you to THE plan for implementation.
And there's a huge amount of work along the
way. But don't let this put you off. Fraser
is hugely generous and wants you to succeed.
I feel immensely supported. What can I say.
It's a great programme.
Ariana Gee
Matchmaker, relationship expert and
author
"Confidential
matchmaking for successful professionals and
entrepreneurs"
|
|
SESSION
8
Keeping
the Momentum Going
Template Documents, forms and useful
marketing tools
Setting
Your future Objectives
identifying what needs to be done
Receive a 7 Step pro-forma Action Plan Template
The Secret to allocating a Marketing
Budget
You'll be ready to plan and
implement a 12 month marketing
strategy
or
have my team and I do it all for
you.
OUTCOME
FROM SESSION 8
A
Positive Plan of Action to continue
to Generating Consistent Results
from
your marketing
ASSIGNMENT
FROM SESSION 8
Details
given to program participants
|
|
"This is the best investment I have
made on my business since I started up "
...what
a whirlwind experience. He is clearly the
expert in his field, he has made me see
the light on several issues (simple things
but experts make them simple), and has
given me an idea to boost my turnover by
£120,000 over the next 12 months.
Now, there are no guarantee's on this but
I would recommend to do his audit, see
where you are versus where you WANT to be
and take positive action. This is the
best investment I have made on my business
since I started up nearly 4 years ago.
I know after the next 7 weeks I will be
better off and take things to the next
level which is a promise both Fraser and I
have made to each other.A wise man once
told me "you can take a horse to
water but you cannot make it drink".
Remain Outstanding!
Adrian
Kidd http://www.adviser4u.co.uk/
|
PROGRESS
IS GUARANTEED !
|
"I would recommend his course without
any hesitation "
.For
anybody pondering whether Fraser is the
real deal or not and can actually follow
through on his promises, I am here to tell
you he can. His simple straightforward
approach to assisting you in making your
business a success and his passion for
what he does is second to none. Rarely do
I meet many people with his enthusiasm,
knowledge of his craft and willingness to
help all with this wisdom. He is a joy and
an infectious character and I would
recommend his course without any
hesitation, if you are still in any doubt
give him a call and try to remain
unconvinced, go on I dare you!!!
Ian
Murphy, www.pragmaticdefense.com
|
A simple,
proven format that works !
You're probably
thinking....sound's good, but how am I going to help you
create a system for you that will attract attention of your
target market and decide on which marketing tactics and
strategies you will use to generate the results you want?

Simple. I offer an 8
week coaching program consisting of 8 x 1 hour
sessions by phone with up to 12 other people just
like you, all interested in growing their business. I
share all the tools, skills, resources and structured
approaches you need to generate leads, enquiries, prospects
and referrals.
-
You receive a full
workbook for taking notes and can refer to the
concepts as often as you wish
-
You get weekly
action plans, worksheets and exercises to do for the
following week
-
You get your
questions answered by me, or the whole group
offering invaluable insight
-
You get full email
support throughout the program
-
You get a very
systematic, organised and focussed approach to
helping you win more clients.
You
will learn the necessary skills, and put it all into
practice
In 1996, I started a business, and
less than 2 years built up a database of 240,000, with
clients in 13 countries, and won several major awards. Since
then, I've helped hundreds of different businesses with
their offline marketing, their business networking, and
their website marketing. I've created hundreds of tools,
resources, checklists, questionnaires and tested them
thoroughly.
What's more I only share the very best
tools with you as part of the course.

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