Simply answer YES or NO to each of the following questions.
At the end, add up all your NO responses. Oh and let me know how you get on.
If you answer more than 5 NOs, you might want to get in touch, then again, you probably won't have to, and will only score a couple of NOs.
One way to find out, ready? Here We Go:-
Do you have a written marketing plan & Strategy document?
Are your online and offline marketing goals clearly defined?
Can, and is each goal being tracked and measured?
Do you know the true life time value of a client?
Do you know your true cost per sale?
Do you know your true cost per lead?
Do you know how many leads you need to give you the revenue you want?
Do you know how many referrals you need to give you the revenue you want?
Do you how much website traffic you need to give you the revenue you want?
Have you created a profile of the type of clients you really want to work with?
Do you know how many prospects meet your criteria in your "local" area?
Are you able to qualify prospects in advance of speaking to them?
Do your stationery, website, ezine & online profiles all reflect the same brand?
Can you articulate what you promise clients in 6 words or less?
Do you have processes/systems in place for measuring your brand effectiveness?
Are your personalised telemarketing, networking & sales scripts very effective?
Do you have all the supporting marketing collateral you need for generating sales?
Is your marketing collateral generating the enquiries, calls and signups you want?
Is your website generating the ROI (Return on Investment) that you want/need?
Is your website generating the level of sales/Revenue that you want/need?
Is your website generating the level of qualified leads/signups that you want/need?
Have you been trained in or follow a specific, defined & proven selling "system"?
Are you closing enough prospects & converting enough sales on phone/appointments?
Are you ahead of your projected figures for where you should be as stated in your plan?
Are you generating enough qualified prospects online to meet your required revenue?
Are you generating enough qualified prospects offline to meet your required revenue?
Are prospects quick to return your call/email when you follow them up after a meeting?
Do you currently sell to more than one prospect at a time? (i.e. sell to groups?)
Do you experience more inbound contact from prospects than outbound to them?
Do you have an extensive network of people bringing you contacts & opportunities?
Do you have at least 3 passive income streams from your business?
Do you have at least 5 methods for improving your cashflow immediately?
Can you survive longer than 5 mths at your current monthly income/revenue levels?
Do you wish things to continue the way they are at the moment?
Have you given up in wanting to fix your marketing problems??
There you go - see, it wasn't really that bad, after all?
Now, What's the next marketing objective that you want to achieve?
Onwards and upwards...
Fraser J. Hay