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Welcome back!

 When it comes to marketing, people are always obsessed about the “money”.

If they need the sales or they want the sales, then they need or want the “money”. They may even take the conscious step in creating a plan, but then wonder how they will resource the plan. They need or want the “money” to resource the plan.

Some would argue that there’s never enough money in the world to compensate for a lack of fulilment in what one does. Without a heart filled with a joy for life, even spending that which you make or earn becomes “joyless”.

With a lack of sales, a lack of pipeline, a lack of “cash” in your bank account comes a poverty consciousness…

…The mindset that people tend to adopt when things don’t go according to plan or simply aren’t going well. It’s often bourne out of a fear of lack and denial of self worth. Many people remain in a poverty consciousness by the belief that individuals tend to be lazy and refuse to work unless they are made to by the fear of being poor. Many therefore stay in jobs they don’t like; and are unable to show their true creative talents; for years. This can often come across in their marketing; in their voice, their handshake, their writing; they can often come across as needy, desperate, and skint in the minds of prospects, and thus prospects reading the subsconscious signals, consciously decide not to do business with them.

Others continue to do jobs that they hate in the belief that this is what they must do in order to survive financially, but actually continue to remain in a povery consciousness, both in their minds, and the minds of people close to them. The truth is, the opposite is true. For once we recognise what we enjoy, and what we excel at and become aligned with our life’s purpose, we tend to work all the hours of the day as an outward expression of who we really are and because our expectations are not totally focussed on money or financial matters, we detach ourselves from the expected result, and money begins to flow much easier.

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marketing mindset

Quite often when things don’t go according to plan, it’s often because we are dealing with the symptoms of poor or ineffective marketing. In other words, we end up dealing with the “effects” of poor or ineffective marketing.

Now, on a slightly deeper level, it could be argued that its your thoughts which are the cause of the results that you have experienced previously (and currently) in your marketing. If you were to change your thoughts (or mindset) towards marketing then the chances are, the effects (your experiences) will change accordingly.

Many people have been socially conditioned by their family, peers and others regarding “marketing”. Other’s opinions have moulded and shaped your consciousness and perception towards marketing. Some get to the stage that their ego takes over, and actually think that marketing is beneath them, and end up treating those who are actively involved in the black art, with the contempt they think they deserve. For their thoughts of them performing marketing or selling their wares conjour up images of second hand car sales men, direct insurance types or snake oil salesmen.

Many Small business owners view the art of selling or marketing as something beneath them, or a waste of their invaluable time and superior intellect. Its more common than you think, across many fields and disciplines - the actor who wont go to auditions, the out of job chief executive wont go to interviews, the athlete who wont train or practice, and the consultants who won’t sell, are being held back by their ego. You have to put your ego aside, and start re considering your thoughts, perceptions and views towards marketing, for its actually affecting the reality of your current sales and revenue.

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Reduce your mailing costs - Increase Your Profit

Here’s an interesting service…

You simply upload your pdf file (mailing piece or promotional leafler) to their site, then print off and mail out.

• Save Time.
• Save Effort.
• Save Money.

The cost of their service includes:

• the paper
• the printing
• the envelope
• the postage.

(for less than the curent cost of a stamp)

I estimate you could save up to 30-40% for the cost of administering and sending out a mailing.

Go on, check it out at http://www.cfhdocmail.com/

Hope it helps

Regards

 

Fraser

Referral Marketing and £10m in Opportunity Cost

In a recent coaching session with a client, we were discussing generating referrals, leveraging testimonials, and using case studies in your marketing.

I asked the client if she knew the Life Time Value of one of her clients.

She didnt know.

So I went through the formula of LTV = AOV x AOF x Y

Average order value x average order frequency x No of years a client remains with you

She was pleasantly surprised by the figure.

I then asked her how many referrals she got from clients, or how many referrals she asked for from her clients.

For if you could get 2 referrals per client per year, then it could make a big difference to the Life Time Value of the client.

LTV = AOV x AOF x Y x 2 ?

What became interesting was, the client received leads from head office, and was requested to turn up unannounced at the prospect’s premises.

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