Your Goals. No Excuses. Stay Focussed.
May 30, 2009
Welcome back!
On my coaching programme, at the end of each session, a student notifies me of how many benefits, gains and what they learned during that session so that Progress is confirmed by both of us, and we have a record every session.
The average number of actual “takeways” or benefits gained is usually 5 or more for each of the 8 (about to become 12) sessions.
They also have to complete a homework assignment at the end of every session too, which enables them to apply what they’ve learned directly on their business marketing.
At the beginning of the coaching programme, I ask people what their favourite charity is.
They then have to pay the “consequence” of NOT completing their homework by making a donation of £10 to their favourite charity
and…
..if ever during the entire programme, that they ever utter any of the following words…
Sales Advice: Identifying Prospect Pain
May 29, 2009
Watch the following video and think how you can focus in on your prospect’s pain
Oh, and Take a look at the 3 Minute Marketing Audit.
Regards
Fraser
Can you make everybody like you?
May 28, 2009
..perhaps not, but you can take away every reason for them disliking you.
Everyone has their detractors and everyone has different opinions, likes and dislikes. I met a life coach this week, who said it was their mission in life “to be loved by everyone.” I thought how ironic, how selfish, how disappointed they were going to be.
Wouldn’t you think?
I could almost understand “to love everyone”, by accepting their faults etc, but the more I thought of Mr. Life Coach….
POINT 1 - SELFISH MARKETING
..the more I thought, “Blimey you’ve got it the wrong way round mate”. In my book he was breaking the #1 principle of marketing by committing “selfish marketing”. Quite often when people want more business or need more business, they can come across as selfish, needy even desperate on occasion. They focus all their attention on them, and crikey Mr. Life Coach spoke for about 10 minuites not asking a single question about me. Hey that’s fine, but crikey, as a 2 way communication device he was stuck on transmit. He needed to start taking an interest in others, instead of focussing on himself.
POINT 2 - IT’S ABOUT GIVING, NOT RECEIVING
Do you want a Job or Opportunity for Life?
May 28, 2009
It used to be, goto school, goto university, get a good job in a large firm and you’ll be set for life.
Now teenagers are earning £1000, £5000, £10,000+ a month in some cases via the internet.
Furthermore, with all these large “safe” institutions not being “safe” anymore, I think the days of a “job” for life are gone.
But I firmly believe there is opportunity all around us every single day.
Some just aren’t able to recognise it.
Many opportunities are hidden bang in the middle of a crisis, a disappointment or a learning experience.
Sometimes opportunity can knock to find no-one in.
I phoned 2 landscape gardeners today - on both occasions, the phone rang and rang, weren’t conencted to ansaphones or redirected to mobiles.
They both lost out.
Are you equipped for when an opportunity comes your way? Do you wait for it come knocking, or do you create your own?
Some people come up with great ideas, loads of ideas, but an idea is only any good if you put it into practice.
I’m convinced that opportunities only appear to gravitate to people who are out there trying to create them.
Try This Simple Marketing Test
May 27, 2009
Here’s an exercise some of you may recognise from one of my workshops.
Requirements:
1 x Yellow Pages (This Years)
1 x Permanent Marker (or Flourescent Highligher)
Directions
A. Open the directory at your category of business.
B. On each of the display / semi display / boxed ads, score out the name, address & phone number of each business.
C. Look at what’s left in each of their ads.
D. What’s really standing out about the ads on these 2 open pages of the directory or are many of them the “same”?
E. Decide What they are really saying that diffferentiates themselves from you - and make a note.
F. Do you solve the same problems, pains and frustrations? Do you offer more value? What do they really offer?
G. How many actually list all the problems that they solve or fix for prospective clients?
Now go and do it, and write down your observations and feedback from the exercise, on a thread below.
Marketing Coaching: No Time. No Budget. No Reason. No Need.
May 27, 2009
TIME.
If you have no time to dedicate to your marketing, then you must be spending your time on other activities. Question is, are these activities yielding the sort of results you want? Could delegating your marketing related tasks be a much better way of managing your time?
To find out for FREE, CLICK HERE.
BUDGET.
You don’t have money to spend on marketing. Is that because you’re not generating enough positive cashflow, or because you’re spending what you have on marketing activities that don’t work? What ROI are you looking for?
To find out for FREE, CLICK HERE.
REASON.
Are you where you want to be, or are you not there yet? Do you know how much you’re losing, leaving on the table or the impact that lack of revenue is having on your business, your health and your family’s security as every day, week or month goes by?
To find out for FREE - CLICK HERE.
Marketing Plans: Setting Your KPIs
May 27, 2009
Why some people cant get their head round Marketing
May 27, 2009
Many people have different beliefs, thoughts, trepidations and convictions about marketing in general..
Quite often they can be limiting the confidence, progress and results tbat they want with their marketing.
PART ONE
Read the list below, and decide if any “stike a chord” or sound familiar or whether you agree with them.
PART TWO
75 ways twitter can benefit your business
May 25, 2009
If you are looking for different ways to use twitter that can benefit your business, then here’s 75 to get you going on with.
- To promote your worthwhile cause/favourite charity on justgiving.com
- To point people to the latest copy of your newsletter
- To promote your internet radio show on blogtalkradio.com
- To tell people of your event on eventbrite.com
- To send out an updated price list to clients & prospects
- To share your powerpoint presentation on slideshare.net
- To ask for referrals
- To qualify prospects
- To tell people about your latest press release on prfree.com/
- To promote your latest article on ezinearticles.com
- To get eyeballs on to your ad on ebay
- To Share some useful tips about your services
- To get signups for your workshops and seminars
- To conduct market research
- To promote your latest podcast
- To share your seminar talk on slideserve.com
- To give your feedback of software you just bought
- To conduct marketing research
- To show the latest thread on your blog (twitterfeed)
- To point them to your press release on PRWEB.com
- To get eyeballs on to your squidoo.com lens
- To get people to book on your workshop via regonline.com
- To position yourself as an expert
- To get new members to your clubs on groups.google.com & groups.yahoo.com
- To promote your articles on goarticles.com
- To increase response to your base.google.com ads
- To tell people about onlywire.com
- To share your white paper on scribd.com
- To launch your new premium service
- To tell people you’re going on holiday
- As a way to promote your products online
- To promote your latest video on You Tube
- To promote your ad on oodle.com
- To allow people to download a trial version of your software
- To promote your latest job vacancies
- To find out what latest job vacancies are out there
- Share some useful tips about your products
- To promote your latest photographs on flickr
- To get comments onto your blog
- To share an important fact form wickipedia.org
- To give referrals
- To help others generate traffic via trafficswarm
- To show your demo video on video.google.com
- To show people your trial software on download.com
- To boost morale
- To create mutual opportunity for friends
- To simplify/improve your customer service and support
- Tto tell people about theresultsacademy.com
- To promote your new membership site on ning.com
- To promote your latest book
- To help with recruitment for your MLM Opportunity
- To remind people of your terms and conditions
- To tell people how to create a mobile website with mofuse.com
- To give people a google map url on how to find you
- To direct people to your ezine sign up page
- To get people to vote for you at dig.com
- To collect case studies
- To get people to sign up to your webinar at gotowebinar.com
- To share customer testimonials
- To run a poll or survey using surveymonkey.com
- To advise others of bad payers / bad debtors
- To point people to your latest article on Business-Scene.com
- To tell people about ping.fm
- To tell people about your new listing on reddit.com
- to tell others what the best sellers on ebay are
- to link to your ads on Friday-ad.co.uk
- to encourage others to subscribe to your group on facebook.com
- To share financial market info from http://uk.finance.yahoo.com/
- To ask for ideas, suggestions and recommendations for new products
- To share a Spreadsheet via Google Docs
- To Tell people how to book on your next webinar
- To share your diary and get your appointments booked up
- To give your feedback of a workshop or seminar you attended
- To demonstrate to journalists how responsive your network can be
- To say thank you to people who care
Twitter is only one of hundreds, tools and resources we share on The Results Coaching Programme.
free marketing tools
May 19, 2009
…if you need help to justify whether you needed help with your marketing or not, then simply decide which of the following are the most important methods to help you to decide whether you do, or you don’t…
How do you normally justify a decision about investing in marketing, when it comes to your business?
How about justifying in terms….
…of your time. - CLICK HERE.
How about justifying it in terms…
…of lack of answers, progress or pipeline - CLICK HERE.
How about justifying it in terms…
… of lost opportunity / missed revenue - CLICK HERE.
How about justifying it in terms …
