Lanyards and Lanyard sponsors - A marketing opportunity?
February 23, 2009
Welcome back!
Lanyards - The one metre piece of material printed with the sponsor’s name with the exhibitors pass at the bottom can be an ideal marketing opportunity to get a brand out to thousands of people within a target audience, niche or sector.
Many trade shows are seeing the value and benefit of working with UK lanyard textile printers Atlas Textile printers in Leicester, England.
If you are an exhibition or tradeshow organiser you could create an excellent revenue opportunity, by inviting an exhibitor or sponsor of your event to sponsor your event by sponsoring a lanyard. You could have your exhibitor passes barcoded for rapid scanning on the stand of each of your exhibitors, and your sponsor gets their brand in front of every single attendee.
Food for thought.
For more information on Lanyards, and getting them printed or supplied check out www.atlas-textile.co.uk
Regards
Wear clean pants in case you’re involved in an accident
February 21, 2009
Imagine…
..You are driving down a road and come across the scene of an accident.
The car is on fire, but the driver is stuck inside. The driver is leaning over the steering wheel of the car, screaming in pain. The windscreen is cracked, and he has blood on his face. He’s screaming that he’s in pain, hurting, and needs help.
The steering column of the car is bent/twisted and his seat has been forced forward. You run up to the car, open the door and see him sitting there badly injured.
“Help me. Help me” he cries.
You take immediate action, and press the lever on the seat to move it back away from the steering wheel. You wrestle with his twisted seat belt catch, and quickly release it. You press the button under the steering column and move it upward away from him. You successfully manage to get him out of the car and away to a safe distance. You check him all over, you call the emergency services.
They all arrive, and do their job.
He is eternally grateful for saving him.
At no point in the above, did he……
How to double, treble, quintiple the Life Time Value of a Client
February 21, 2009
Ever wanted to know how to qualify a prospect and extract the money you want from them on your terms?
More importantly, it should be for a solution that they want and need to address a specific problem.
Then, imagine, within 7 days, upsell them by 1000%, and extract more from them, whilst helping them avoid pain costing much, much more than the solution you provide?
Wait for it, less than 7 days later, you’ve guessed it - upsell them again to get another 1000% increase in transaction size?
Possible or a load of twaddle?
Absolutely logical, feasible, and attainable…
So what’s the Lesson here?
Stop thinking about making this month’s mortgage payment. Don’t just sell for today
How much will it really cost me? What’s the real price?
February 20, 2009
Looking for a flight from Inverness to Manchester, I picked an airline.
The price came up, and looked reasonable.
They asked me if it was a return or one way journey. (It was dearer for 2 x one way, yet processed as 2 legs of a journey)
They asked me if I wanted to select where I wanted to sit in the aircraft. Nice touch I thought.
But they wanted to charge me for selecting my seat.
Now the baggage, yup you guessed it - They wanted to charge me for taking 1 bag with me too.
Then came travel insurance. (Another EXTRA!)
Last but not least, Taxes !!!
Yup you guessed it.
The price I ended up paying was 51% more than the orgiinal price that hooked me in, in the first place.
They buggers wanted to charge me a 1.00 a minute to call their customer service line too !!!!!!!!!!!!
Now out of curiousity, what is your pricing strategy for your products and services.
Do you have an “all in” price?
Do you add extra value, and charge more?
Do you take away value, and charge less?
Do you have a number of optional extras?
20 Ways to make your teleseminars more successful
February 19, 2009
1. Ensure the content you offer is valuable and of benefit to your target audience.
2. Publish notes, notes handouts or a workbook for your delegates
3. Offer FREE Bonus items
4. Record the call,
5. Pre-record the call (this can be another product)
6. Stream the call over the internet - yet another product
7. Mute delegates during the call, un-mute during the live Q&A
8. Ensure your mobile phone is switched off
9. Ask JV partners to mail out details of the call to their list
10. Ask delegates to “dial in” 5 mins before start time, as late arrivals can be a disruption
11. Offer a FREE preview call or webcast before the main event
12. Followup delegates with your upsell or cross-sell offer after the call
13. Ensure the content you offer is valuable and of benefit to your target audience.
14. Invite Guest Speakers and promote their affiliate offers during and after the call
15. Charge for your teleseminar or webinar
16. Plan your teleseminars - drawup a timeline for the duration of the call
17. Sumamrise regularly, and remind delegates to take notes, and encourage questions at the end of the call
18. Ask for testimonials from delegates who attend your teleseminars and webinars - reward them too
19. Get your teleseminar transcribed to create additional lead generation tools or digital products
20. Plan your next teleseminar or webinar series now.
Hope this helps.
The Bank says No, so how do you resource your Marketing plan?
February 19, 2009
Let’s not kid ourselves…
..more than ever before, we need to be focussing our attention on our marketing efforts to stay ahead of the competition, to keep the bank manager onside, keep our houses, stay in our relationships, to pay our bills, stay afloat, and to ensure we steer a steady path through this recession.
But your marketing probably needs 3 things -
Many people don’t fully take them all into account when trying to create/resource their marketing plan, and can often find it very difficult to decide how much of each they need, and what marketing activities they will invest in for the year ahead.
plan and what marketing activities you need to invest in?
One way to find out is to use our FREE Marketing Calculator to help analyse your ROI with your new marketing tactics and decide whether it’s worth doing or not. You need to calculate the upside, and the downside to decide whether whatever marketing you do this year will be worthwhile…
Has your marketing wheel got a puncture?
February 19, 2009
The Marketing Wheel
Copyright © Fraser J. Hay 2007-2008
STEP 1.
Assess each area of your marketing. Give each area of your marketing, a score of 1-10. The higher the score, the happier and more satisfied you are in that area of your marketing.
Draw your marketing wheel, or at the very least, print off the wheel above, and plot your score from each area. Then join each of your scores in each area of your marketing with a straight line. Ideally you will want to see a round wheel. It will become very apparent very quickly, which areas of your marketing need attention.
Marketing Plan? 81% of Businesses don’t have one.
February 19, 2009
In a recent survey of 500 Businesses, 81% of respondents said they did not have a written marketing plan, marketing roadmap or or strategy document.
Yet, many people go through hectic periods, and very quiet periods of work.
This is sometimes referred to as “feast or famine”.
This will continue to happen unless you break the cycle, stop practicing “reactionary marketing” & start being more proactive.
I recall a chap explaining to me that business had been very very quiet. and when they were contacted by a trade magazine offering them cheap space (40% off), they jumped at the chance and bought it.
A Quarter page ad for £500.
They did however generate 0 sales and 0 leads.
But increased the debt on their credit card by £587.50.
Sound familiar?
When business is slow, quiet, or if you are experiencing a downturn or a “famine”…
It is not the time to become reactive.
It is time to become proactive, and plan your marketing…
..and implement a consistent, proactive marketing approach, that will generate leads, sales, and referrals.
stakeholders and stick holders.
What are the information requirements of website visitors?
February 18, 2009
Different people and different types of people have different information needs.
Your prospects have different types of information requirements as well.
Does the content on your website satisfy their information needs?
Some of the prospects who visit your site are:-
Results Oriented, so they want case studies or testimonials.
Process Oriented, so they like to see things like lists of services, how you work, and what they need to do.
Information Oriented - They love facts, and love reading articles, blogs etc.
Status Oriented - They love to see lists of clients, awards, press clippings etc.
Relationship Oriented - They want to know about your background, and more about you.
Does your content adequatley fulfil the information needs and requirements for these different types of prospects?
Sometimes, even when we supply them with the information they want or need….
…it’s often in the wrong communication medium that we use to deliver the information they want.
Long Copy v Short Copy - Which works best?
February 18, 2009
Ever wondered why some people have very long copy websites?
Ever wondered why some direct mail letters run to 20 pages and contain no photos?
It’s actually because many of them follow a copywriting formula…that works!
1. Attract their attention
2. Identify their problem
3. Provide them with a solution
4. Present your credentials, and why you’re the person to solve the problem
5. Explain the benefits
6. Testimonials convert sales. Fact.
7. Keeping your offer simple
8. Offer a Money Back Guarantee
9. Ensure you include a deadline
10. Give me the order by Credit card, by Cheque or by Paypal.
11. Reality check
12. Always, always, always include a “P.S.”
Granted it does vary from offer to offer, but the structure is pretty much the same for most products sold via direct marketing.
Why do you think people create ads, sales letters or websites following that formula?
Like it or not, the formula has proven to work and generate hundreds of millions of pounds/dollars /euros of sales for a diverse range of products and services in a number of different industries..
Consider this.
